Casale Media Review
Casale Media
Casale Media - http://www.casalemedia.com/
Casale Media gives the publisher a variety of choice and control over advertising content afforded by users, not to mention an industry leading 70% payout rate, has made Casale a major player. However, I have some concerns about Casale which I will share below. On the whole, most publishers like the treatment they get from Casale, and advertisers like the reach and scope of the network. Delivery of ads to publisher sites is sometimes hampered by the constrained technical specs of their offerings, but relative to its size, (huge) the complaints are few and far between. The only problem I have personally had with Casale is an extreme level of conceit with the staff. If you do not have to deal with the business development people or the management, you may have a great experience.
Ad formats available:
- Skyscraper (120×600)
- Wide skyscraper (160×600)
- Medium Rectangle (300×250)
- Large Rectangle (336×280)
- Standard Banner (468×60)
- Leaderboard (728×90)
- Popunder (720×300)
Interface: 7.5/10
Positive:
Easy sign-up
Negative:
Busy design
Everything you need is right there when you land on the Casale Media site. The problem is, it’s all right there. A little more hierarchy with the design might make for a simpler site. In terms of actual function, the site works better than most and any elements a user needs to interact with, like sign-up, are simple and straight-forward.
Support services: 0/10
Positive:
Nice red hats
Negative:
Arrogance
I have had enormous difficulty with their business development and management people, from the front line staff to the owners. Casale has been non responsive to the point of abdication and a lot of condescension when you actually do manage to get someone to answer your 50th call. Very unCanadian. As you can probably tell, I have had some issues here. But they do have a nice trade show booth and give away nice red hats.
Payment schedule and payment options: 9/10
Positive:
An industry-leading 70% payout, Paypal
Negative:
None
Great rates paid on time (NET30) with barely a complaint from publishers.
eCPM: 9/10
Concrete returns for a top tier player.
Overall Rating: 6/10 – Fair
Shame about the people. I wish you luck if you are inclined to use them. Good referal program though. (5%)
Resources:
Media Kit: http://www.casalemedia.com/mediakit/